Why Denave?

Creating and running Inside Sales teams or Telemarketing teams is a specialist business - recruitment, technology, project management and reporting are all vital to successful campaigns. It's also not easy to measure efficiency and quality from an internal perspective - with an agency, you know what you're paying and you know what you're getting.

Alongside this, our clients benefit from the flexibility of being able to turn on and off the tap.

This new world is not on-prem which means prospects can be anywhere, anytime and speak any language. This means that a successful Cloud sales solution should be able to cross the globe, supporting multiple languages and cultures.

That is Denave.


Are you ready to sell in The Cloud? Make that call.

Companies are increasingly using Inside Sales to get further in the sales cycle because it presents the best value for money. Changes in technology, time-poor prospects and the cost of face-to-face meetings have all contributed to a rise in phone-based selling and this trend is set to continue.

The rise of The Cloud and XaaS have accelerated this because these play well remotely as they are already web-based. Inside Sales teams are perfect for online product demonstrations, moving trials to fee as well as cross-selling and up-selling.

Combine this with the fact that while digital marketing is increasingly invaluable with regards to a customer’s buying journey, it will only work properly with an outbound qualification, nurturing and selling approach.

Download our Cloud.Selling flyer


The digital revolution is changing everything and the channel is no exception.

MDF, deal registration and waiting for those nice lumpy annual transactions are all fading into history. Instead, Born-on-Cloud partners are far more interested in open APIs, help with developing professional services and the ability to distribute their solutions in a supplier marketplace.

Finding these new partners is a special skill which takes a knowledge of the digital marketplace and an understanding of where these (often new) businesses hangout.

It’s what we do.


Traditional Buyers are changing so how do you find them?

Any campaign is only as good as the data you put in. It becomes even more important with Cloud selling because buyers can often be different. Large IT-focussed technology deals are declining and increasingly the business is buying.

Data has always been volatile anyway and if you need to address new markets, you need new buyers. We have three sources for our data:

  • Client programmes
  • Denave digital programmes
  • Denave Data Service Centre
Often campaigns are a mixture of these because as they progress we establish the quality of the data.

Once we've the data, our agent's establish contact via telephone, email, LinkedIn message.


Starter subscriptions & trials are easy sells - retaining the customer is the hard bit.

Depending on the complexity and value of the proposition, an agent will work with the prospect to explain the product and its value with a view to moving them towards a subscription or a meeting.

As per on-prem models, cost of sale matters, so a Cloud proposition’s price needs to match how much effort it takes to convert to sale – at the lower end Retaining is about moving prospects to a subscription, whereas at the higher end it is about moving them towards a meeting.

Informed, polite and timely customer contact is key - we add value each time.


Increase stickness and upsell to more advanced versions as well cross sell to other offerings.

Growing Cloud subscriptions takes a high touch rate, continuously improving product features as well as strong support for end-users. This is because the nature of Cloud dramatically levels the playing field – not only is it much easier to take SaaS products to market thus increasing competition, it is much easier for prospects and clients to move from their current product.

On-prem is sticky and hard to get rid of but Cloud models are far easier to switch.
For more complex Cloud propositions, the Growth phase is about increasing the opportunity size and prospect’s appetite through supplying useful and pertinent information until it can be transferred to field sales.


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We've helped businesses from the smallest to some of the largest grow and reach new markets.

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Denave Europe

3rd Floor, Technology House,
48-54 Goldsworth Road Woking Surrey,
GU21 6LE
Phone: +44 203 828 0926
E-mail: europe.sales@denave.com


Denave India Private Limited
A154A, 2nd Floor Sector - 63,
Noida, Uttar-Pradesh - 201307
Land Line No. : 0120-3875100
E-mail: india.sales@denave.com


Denave Pte. Ltd. (Registered Office)

#06-01, Manhattan House,
151-chin Swee Road,
email: singapore.sales@denave.com


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199, Jalan Tun Razak,
50400 Kuala Lumpur, Malaysia
email id: malaysia.sales@denave.com

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